CommunicAsia 2007 Singapore News/Coverage @OCWORKBENCH - Sony Ericsson
Bluetooth 18 Jun 2007

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SONY ERICSSON

Sony Ericsson will be showcasing a number of HSDPA phones and accessories announced a few days ago in Berlin.

Here are some of the phones and accessories that are showcased at CommunicAsia 2007 Singapore.

Z250i

The Sony Ericsson Z250 Camera Clamshell

Instant attraction

• Eye-catching metallic patterns and external icons display

Simple style

• A fashionable, compact design with simplicity at its heart. Easy and intuitive to use.

Pocket memories

• Snap and store up to 200 photos to enjoy and share with friends

“The Z250 clamshell builds on the story of the recently announced T250 stick or ‘candy bar’ phone,” says Howard Lewis, Head of the Entry Level Business Unit at Sony Ericsson.  “We realise that some people need a phone that does just the basics well, yet don’t wish to compromise on style or stand-out good looks. And why should they? The new Z250 sets out to strike this balance.”

Bags of style
The fashionable top decoration with its subtle metallic pattern gives a premium feel to the Z250.  There’s a colour choice of either Morning White or Silent Black, giving it broad appeal to both a male and female audience. The front face of the phone is completely smooth, hiding icon displays that only come to life when triggered by an incoming call or text.  The slim, lightweight body adds to the Z250’s smoothness, so it slips easily into your jacket, jeans or coat when you leave the house.

Fashion shoot
Use the Z250 to capture memorable moments when you’re out with friends and share your shots in an engaging way with the special slide show feature; just set the show rolling, gather round with your friends and enjoy your pictures straight from the phone.  With enough room to store up to 200 images, there’s plenty of room for all of those impromptu photo moments.

Your personal assistant
It takes just one click on the Z250 to reach a collection of features that can help organise your life.  Whether you want to send a message, access the camera or get straight to your phonebook, with the multi-way navigation key you’re just a click away.  Although the Z250 weighs in at just 90 grams, it’s certainly no light-weight. It has enough stamina for up to 7 hours talk time and up to 300 hours standby.

Accessorise your Z250
The Universal Car Holder HCH-70 is a convenient in-car accessory that helps you go handsfree whilst sat in the car. Add a Stereo Handsfree Headset and handle calls with comfort.

If you want to transfer files, ringtones and more between your computer and the Z250, then the USB Cable DCU-70 is a handy solution.  Or to make sure that you can always make a call, even when on holiday, opt for the Micro Travel Charger CMT-60 – just plug your phone directly into the socket to charge it up.

The Sony Ericsson Z250 is available in the following network versions and will be in the shops worldwide from Q3 2007:

Z250i and Z258c (GSM/GPRS 900/1800/1900)
Z250a (GSM/GPRS 850/1800/1900)

The Z250 clamshell camera phone at a glance:

*Standard kit. May vary from market to market.

Legal
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

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