CommunicAsia 2007 Singapore News/Coverage @OCWORKBENCH - Sony Ericsson
Bluetooth 18 Jun 2007

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SONY ERICSSON

Sony Ericsson will be showcasing a number of HSDPA phones and accessories announced a few days ago in Berlin.

Here are some of the phones and accessories that are showcased at CommunicAsia 2007 Singapore.

Bluetooth enabled watches

The Bluetooth™ Watch MBW-150 range by Sony Ericsson

Understated cool
Be first among your friends to control your phone with your watch

Subtle control
See who’s calling on your watch display and choose to reject, mute or take the call via the phone or a headset

Individual style
Choose from one of three new styles of Bluetooth™ Watch: Music, Executive or Classic Edition

“From the moment you use a Bluetooth™ Watch you wonder how you ever managed without it,” says José Barreiro-López Head of Sales & Marketing Support of Sony Ericsson.  “Using your watch as a wire-free interface with your phone is about as convenient and non-obtrusive as you can get.  Now whether you’re out socialising, working, or just at home with your family, there’s a Bluetooth™ watch to go with you.”

Timeless design
In conjunction with Fossil, Sony Ericsson has created three Bluetooth™ watches that stand out on your wrist and incorporate stand-out technology.  The Bluetooth™ Watch MBW-150 Music Edition is finished in black with orange details; the Bluetooth™ Watch MBW-150 Executive Edition features a professional-looking stainless steel bracelet and the Bluetooth ™ Watch MBW-150 Classic Edition sports a premium leather strap and black face.

Choose the Edition to suit your style:

Bluetooth™ Watch MBW-150
Music Edition
Control your music phone with your watch

Bluetooth™ Watch MBW-150
Executive Edition
Keep ahead of the pace and control
your phone in a way that keeps you focused

Bluetooth™ Watch MBW-150
Classic Edition
Relax in casual style while keeping in touch with the world

All three timepieces in the MBW-150 range have a scratch-resistant mineral crystal glass face with an antiglare coating. When not using them to control your phone they look exactly like a regular watch, thanks to a discreet OLED display that’s only seen when in use.  What’s more, the addition of Bluetooth™ technology does not lead to a compromise on time-keeping. A Quartz analogue precision movement, plus a digital time display that’s synchronised with your phone, make sure that you stay on track.

Discreet style
Whatever the situation, when your phone rings you need to be able to check who’s calling quickly and without breaking your engagement with the people around you.  When an incoming call or a text message arrives, the Bluetooth™ Watch MBW-150 gently vibrates on your wrist, so with a quick glance you can see the caller ID on the display.  Lightly touch a button on the watch to decide whether to reject or mute the call, or take it by pressing the Answer key on your headset, car handsfree or phone.

Remote control
You don’t need to have your phone in your hands to manage calls or music.  Use your Bluetooth™ Watch MBW-150 as a music remote control when you phone’s on the other side of the room or if you’re using it to listen via your home speakers. View tracks, adjust the volume, change the tune or switch your music off, all from your watch and without getting out of your chair.

The easy life
New features make life even easier when controlling your phone through your wristwatch.  Auto pairing™ connects the watch to your phone automatically the first time they are linked to each other so there’s no set-up routine.  If you live your life looking for your phone, the Bluetooth™ Watch MBW-150 will help you keep hold of it, since it gives out a vibrating signal when the phone goes out of range.  Finally, thanks to Sony Ericsson’s expertise with Bluetooth™ technology, the signal should always be robust and reliable.

Partners in time
The Bluetooth™ Watch MBW-150 is compatible with a wide range of Sony Ericsson phones and the full list can be viewed on www.sonyericsson.com.  Perfect partnerships include the new W910 Walkman® phone with the Bluetooth™ Watch Music Edition, the K850 Cyber-shot™ phone with the Bluetooth™ Watch Classic Edition and nothing less than the Sony Ericsson P1, the latest addition to the smartphone portfolio, with the Bluetooth™ Watch Executive Edition.

The Bluetooth™ Watch MBW-150 range at a glance:

Developed in association with Fossil:
Fossil Inc is a design, development, marketing and distribution company that specialize in consumer products predicated on fashion and value. The company’s principal offerings include an extensive line of fashion watches sold under the company’s proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewellery and apparel. The company’s products are sold in department stores and specialty retail stores in over 90 countries around the world, in addition to the company’s e-commerce website at www.fossil.com. Certain product, press release and SEC filing information concerning the Company are available at the website. Fossil and the Fossil logo are trademarks of Fossil, Inc.

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